Twitter: Threads & Moments
I frequently utilize Twitter threads to share news, amplify trending topics, and highlight exclusive stories for @qz’s audience. I am especially proud of our coverage on climate change, and @Inc’s past reporting on the Paycheck Protection Program (PPP), which aimed to demystify the application process for startup founders.
Editorial: Package Launches & Special projects
I lead promotion and social strategy for Quartz’s special series, the latest including Vaccines for Everyone, Toxic Fuel, and Best Companies for Remote Workers 2021. Previously, I was Inc.’s audience lead for recognition program launches and magazine cover reveals. I assisted with SEO, headline writing, product QA, and community management for the following programs: Inc. 5000, Female Founders 100, Private Equity 50, Best in Business, Surge Cities, Best Industries, and Rising Stars.
Instagram: Inc.’s Ask a Founder
This bi-monthly Instagram Story video series connected well-known entrepreneurs with Inc.’s social audience through the Instagram question box. The submitted questions inspired follow-up reporting, magazine coverage, and live event panels.
Editorial: Live EventS & POdcasts
I lead promotion for the Quartz Obsession podcast, which includes keyword research, audience targeting, performance tracking, and weekly promotion of new episodes on @qz social channels. I’ve worked on the following virtual and in-person events: Quartz at Work from Anywhere, National Small Business Town Halls, Inc. Real Talk, Inc. Vision Summit, Inc. 5000 Vision Conference, The Human Factor, and Your Next Move. I have experience live-tweeting, coordinating with speakers, and optimizing assets for social platforms.